1948 is the date of birth of Ideal Standard. With the series PontiZ 1954, Gio Ponti revolutionizes the concept of bathroom by creating the first example of industrial design in the industry. In 1974 the cartridges are born with ceramic discs, a revolutionary material, according to hardness only to diamond, able to resist wear perfectly.
With the 80s, Ideal Standard Launches acrylic bathtubs also specializing in wellness world.
