Villeroy & Boch, which currently employs a workforce of around 7,500, has been a company limited by shares since 1987 and listed on the stock exchange since 1990.
The consolidated sales for 2011 reached €743 million, €462 million of which are attributable to the Bathroom and Wellness Division and €281 million to the Tableware Division. Villeroy & Boch is represented in 125 countries around the world and has 15 production facilities in Europe, Mexico and Thailand.
The ceramics manufacturing company has been able to expand its position on the European market while continuing its course of internationalization, above all in the new growth markets. There is greater potential for the brand in Asia, especially in China, India and the Middle East. The percentage of sales generated abroad has risen in the last 15 years from 46 % to 72 %.Villeroy & Boch, more than any other premium brand, is deeply rooted in European culture. And, as only such a great brand is capable of doing, it has managed to preserve its identity, at the same moving with the times.
Tradition, quality and authenticity: These are the classic Villeroy & Boch attributes which give consumers support and guidance. Innovative power, style and design: These are the values which inspire people and give them the freedom to design their homes according to their own individual taste.
‘The House of Villeroy & Boch’ sales concept makes it possible to experience the principle of the Villeroy & Boch complete brand in the store. Villeroy & Boch uses it to provide style guidelines and aesthetic stimuli for purchase decisions. Products are presented in an authentic, powerfully designed, true-to-life composition in realistic settings, such as bathrooms, kitchens or dining areas.